Bull Country 99.5 (KZZL-FM | Pullman, Washington)
“Today’s Best Country”
​Bull Country 99.5 is the Palouse’s destination for hit country music. Listeners join Mandy Grant for the, ‘Giddy Up’ weekday mornings and roll into the evening with the, ‘Afternoon Saloon’ hosted by Steve Grubbs. Bull Country keeps it kickin’ weekend mornings featuring the, ‘Crook and Chase’ countdown of Today’s Best Country.
**Target audience for Bull Country: Female, typically 24-49 years-old
Bull Country reaches 300+ people at any given time, any day of the week and about 3,500 unique weekly listeners, 18+ in Latah County. In Whitman County, Bull Country has 300 listeners at any given time, any day of the week and about 5,800+ unique weekly listeners. Bull Country advertisers spend an average of $624 per month with the lowest amount spent per month of $250 per month and the highest at $1,500 per month. Bull Country has many categories of advertisers but the most prevalent are
1. Retail: home improvement category
2. Healthcare providers/hospitals/clinic
3. Auto repair/auto shops
4. Fast food restaurants
5. Retail: general
Events:
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Bull Country Community Days of Caring
Each year, Bull Country spends a few days informing and fundraising in our communities to support our local United Way organizations, the United Way of Moscow/Latah County and the United Way of Whitman County. Since 2012, the efforts have resulted in more than $126,000 raised for the local nonprofit organizations.
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Community Involvement:
Officer Newbill Safety Fair, City of Moscow
The fair was renamed to “Officer Newbill Kids Safety Fair” after May 2007 when tragedy hit our community as one of our Officers lost his life in the line of duty along with a local church sexton. Since the first Safety Fair in 2005, the safety fair has been an annual event working to educated both parents and children about safety and health in Moscow, Idaho and the Palouse.
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Stuff the Bus, Kiwanis Club of Moscow, Pullman
Stuff the Bus is the largest school-supply drive on the Palouse hosted in part by Moscow and Pullman Kiwanis. Sponsors are included in cause-marketing promotion of the event as well as included in live mentions during three days of remote broadcasts in Pullman, Moscow and Colfax.
Palouse Cares Food Drive
Palouse Cares is the largest single-day food drive on the Palouse. Our group of stations support the event with cause-marketing, as well as other media pieces that we design and place. Local and regional businesses that want to participate are able to do so through this cause-marketing campaign.
Station Line Up:
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Monday – Friday
6 a.m. – 10 a.m. The Giddy Up with Mandy Grant
2 p.m. – 6 p.m. Afternoon Saloon with Steve Grubbs
Saturday
Sunday
FCC Compliance
2015 National Association of Broadcasters Crystal Radio Award Entry – The Crystal Radio Award was established in 1987 to recognize radio stations for year-round commitment to local community service. KZZL was selected as a finalist in 2015.